Is Your Goal to be a Big Fish in a Small Pond or a Small Fish in a Big Pond?


You know you would like to be a chosen one, we all have that desire. Or at least, we would like to find a chosen one.

But how do we do that?

We already know we are not special, only our moms think that. Yet, we can become special by putting in the work and having a dash of luck (just a dash, don’t use luck as an excuse to not execute).

Keep in mind you don’t need anyone to “choose” you to be the one. You can choose yourself and make it happen. Betting on yourself is part of being an original.

We already know how we can become originals without reinventing the wheel, and we explored how to become one by being world-class at something.

There is something else that we can do, a real lifehack, that can help speed up the process of becoming world-class. This secret has been known for years. It will sound simple, yet it is not easy to do.

It's not easy because everyone is trying to do exactly the same thing! Whether it is sports, music, arts, MBA programs, or the corporate world. Everyone is trying to find that diamond in the rough. We all want to find and associate ourselves with top-talent. How can we do that if everyone else is doing the same?

Better yet, how can we find world-class people before they are world-class?

Édouard Manet, Edgar Degas, Paul Cézanne, Claude Monet, Pierre-Auguste Renoir… do any of those names ring a bell?

Nowadays, these names are familiar. But what you probably don’t know is that at some point in their lives they were “outsiders” in the world of the arts. They were considered “failures”. So what were they able to do to change that and become world-class and as famous as they are today?

Well, that's exactly the point of sharing this article with you. If you want to become world-class and find others that want to share and travel that path with you, then you are in the right place!

Today we will share with you the steps you can take to find and associate with other originals.

That is exactly what we are all about in BizLatte. We are here to help each other in the journey of becoming world-class. Be sure to join our monthly conversation so that you don’t miss the opportunity to meet and connect with other top-performers while receiving the tools that will allow you to become world-class.

Small Fish


I really enjoy being the least talented person in a group or room.

Most people like attention, praise, and feeling superior to others. They want to be seen as the expert who knows the most. Yet, these people will rarely work their way towards world-class performers as they are not challenged on a daily basis.

A key component of creating an environment of originals is to surround yourself with those who are better than you.

  • Do you think you are smart? Surround yourself with PhDs.
  • Do you think you are creative? Surround yourself with artists.
  • Do you think you are athletic? Surround yourself with college or professional athletes.

Obviously, the above is hyperbole. It’s not like we can just go hang out with a professional sports team, yet the spirit of the statements are important. We need to be around those who are better than us in specific areas as they will elevate our ideas and skills. This doesn’t even need to be in-person, you can surround yourself with others online, through books, in art galleries, or amazing restaurants.

Anytime I feel a little cocky as a marketer, I look up campaigns by Paula Scher and am immediately humbled. You can do the same with any area of your life where you are striving to be world class.

Whether you are a musician, engineer, designer, manager, entrepreneur, student, chef, or anything else, you can look to those who are better than you and emulate their abilities. Two things happen when you focus on humility.

  1. You will slowly march towards mastery as you are constantly improving.
  2. You will start to attract a group of high-achievers. Talent recognizes talent, and when you are getting better, others will want to be around you just as you will want to be around them.

Take some time to be honest with yourself. Do you seek out opportunities to be the least talented in the room, or are you always looking to be the best? It’s not an easy question to ask, but we need to consistently find ways to humble ourselves by learning from others.


Matt has a great point. You should always put yourself in situations where you are the least talented in the room… and then hustle as hard as you can to become the best!

But first, we need to find those rooms. How do we do that? Most people don’t like the feeling of being a small fish in a big pond. On the other hand, being the big fish in a small pond might feel great but it won’t help you grow. So what is the answer?

Imagine you are walking near a random coffee place and you see a group of people together. Most of them look like they are having a hard time, and you can even catch the smell of “several days without taking a bath” emanating from some of them.

Most likely, your reaction would be to get as far away from the group as possible just because of the smell. As you get closer, you might hear them talking about politics, literature, art, and about the failure of their careers. Now you will definitely get away, what’s the point of being around people who are failing?

Yet, those are exactly the groups you should be looking for. It turns out that this group was composed by world-famous artists before they were famous. Cézanne, Manet, Monet, Renoir, Pissarro, they all used to get together at a coffee place called Café Guerbois to discuss many things, including the topic of how to turn around their miserable careers (at the moment).

Similar to most of us, they were struggling because they were trying to make it in the big pond. At that time, the big pond was the Palais del l’Industrie, which was an exhibition hall in Paris. This was THE PLACE to be if you were an artist at the time.

They were struggling to make it big, some of them had to rely on their friends to not starve. Yet, they were always working on their craft. Renoir painted eleven portraits of Monet while they were friends. They worked with what they had at the moment!

How were they able to turn around their fate and go on to create a movement known as Impressionism?

They decided to create their own pond, a small one compared with the Palais del l’Industrie, but one they controlled.

So how can we go about changing the current course of our lives to create a world-class skill or movement?

Be a small fish in a small pond, and above everything else… Never Stop Swimming! Work hard until you are the big fish in that pond and then find a pond a bit bigger and repeat.

Each rep counts. Even if it ends in a failure, each step you take is another rep that allows you to get closer to your goal. That can be another blog post, another deal you try to close, another job application, interview, or product you are trying to create. Yet, don’t do it alone! Having a group or peer creators and entrepreneurs will allow you to get valuable feedback to make adjustments on the go and not after weeks or months of reps that haven’t been adding much value.

You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.
— Michael Jordan

Having fellow entrepreneurs or a mentor/coach will help you determine if you have the fundamentals that are needed to advance.

That is our goal at BizLatte. To create a community where we can all help each other as creators and entrepreneurs.

For this reason, we want to share with you how we’ve been able to get thousands of visits to our blog, grown an Instagram following of more than 35,000, outrank pages like Forbes and Tai Lopez on Google Searches, and all this in less than a year. You could be at the same place by early 2018 if take action today!

This is why Elisha Consulting and BizLatte have partnered to make this information available to you.

What you have to say is important, yet it’s difficult to get past the noise all around us. Even if you scream it seems impossible to be heard!

This is what most entrepreneurs and creators face on a daily basis. We know because we’ve been there. The Impressionists were also there at some point in their lives! Life throws obstacles at you every day and you are strong and you find ways to overcome these but at some point, that strength starts to fade.

Maybe you want to make some money on the side, you want to build a personal brand and be an influencer, or you want to start creating that side-hustle so that you can quit your job sometime in the future while being financially free.

Can you already imagine what that level of freedom feels like?

It is true that you cannot change where you are in a day, but you can definitely change where you are heading!

We will share with you all that you need to make your dream of having an online business a reality, over 4 videos:

  • The Mindset
  • The Roadmap
  • The Strong Foundations, and
  • The Disciplined Execution

There will be a limit of only 20 members in a pilot-group to understand the best and most valuable way to help you as an entrepreneur and creator by tailoring services to you.

If you would like to be part of this initial group click below to reserve your spot and we will send you the link to the videos. We will do so on a first come-first served basis so don't’ waste time.

Oh, and if you want to find out more about the Impressionist’s story check out Malcolm Gladwell’s David and Goliath book.