Millennials and Marketing - How to Successfully Change the World.

 Image by Auburn University Dance Marathon

Image by Auburn University Dance Marathon

The motivational movements of the millennial generation have taken our society by storm. It is no secret that these young adults are quick to fight for what they believe in. Every cause ever imagined is being fought for. Whether it is curing cancer, feeding children, or improving our government, millennials are making sure that their voices are being heard loud and clear. However, when we find ourselves in a panic-stricken society filled with conflict, we cannot help but ask, "Are these voices being heard by the right people?".

Behind every fight for a cause, there is an underlying theme. The majority of the millennial population wakes up every day with the hopes of "making a difference". Millennials have a desire to prove themselves and make a lasting impact on the world around them. Unfortunately, along with these high hopes, come the crashing realizations when a difference is not made - when a cure is not found, or when one more child goes a day without food.

Why was there no difference, no impact? This is not the result of lack of passion, or failure to speak one's voice, but perhaps an inefficient strategy to market one's voice. While passion is so important in making a difference in the world today, millennials must be careful not to be blinded by their passion. Marketing is not just for the world of business, it may just be the secret weapon all world changers are looking for.

In order to successfully advocate for their cause, millennials must treat their cause as their "brand". Just as a marketer chooses their target market, this generation must turn towards the ears of those who need to hear what they have to say. Then comes the daunting task of implementing the perfect marketing strategy for your market. As tempting as it may be, posting that Instagram may not be the most effective way to bring clean water to those in need.

So, I urge our generation to continue to fight for their causes. To stand up for what they believe in, but to stand with purpose. To focus on why they are wanting to change the world, and the best way to go about doing it.


Avery Evans

Article originally published on LinkedIn

Avery Evans

I am currently a senior at Auburn University, graduating in May 2017 with a major in Marketing and a minor in Nonprofit and Philanthropy Studies. I stand out because of my positive energy and high enthusiasm that I bring forth in all aspects of my life. I make it a point to work my very hardest in everything I do. 

As I move forward in building a career path, I hope to find myself utilizing my marketing skills in the nonprofit sector. Specifically, I would enjoy working for a nonprofit that serves children and their families who find themselves in and out of a hospital setting. I aspire to be a source of hope to those who are in those difficult situations.

Connect with me on LinkedIn